Maarten A. Lens-FitzGerald

Creative Internet & Communication Project Manager

Integrating Long Term Vision with Short Term Results

For Strategy, Implementation and Team Work

Personal Information
Birth date

Maarten A. Lens-FitzGerald
April 15, 1971
Amstelboulevard 140, 1096 HL Amsterdam, the Netherlands
+31 (0)20 6651717 / +31 (0)6 30 21 0607
Key words: creative, communicator, structured, analytical, fun, driven, diplomatic and motivator

Work Experience

New Media Concept Developer & Project Manager Internet, Stichting Teleac/NOT (Dutch ‘PBS’), Hilversum
Created and deployed fitting online experiences for, among others, the first prime time TV-show ' Hoe?Zo!' ('How does that work?'). Concept & strategy (flow, structure, art & system) and project management.
Also deployed the web sites for 'Jota', 'Wie het weet' and 'Slavernij'
Involved in departmental development on both technical and operational level (MMBase and web development methodology plus procedures). Developed and deployed new company wide statistical method and process of measuring web results.

2001 - 2002

e-Business Consultant, Genuity - Integra Nederland bv, Amsterdam
Responsible for first phase of complex Internet Communication & e-Business projects (analysis, strategy, functional design and project management). Among others Shimano Europe new product introduction (online marketing).
Internal implementation European internal knowledge management project. In addition initiated the company's first pan European bidding process. Management Team Member, HR coordinator.


Interim General Manager, Integra Nederland bv, Amsterdam
Managed and lead the company during the transitional phase of company merger and departure of founders. Prepared the restructuring and initiated change of direction.

1998 - 2000

Senior Account Manager and Commercial Director, Integra Nederland bv (previously xxLINK Internet Services), Amsterdam
Acquisition and management of clients and projects. Among others: Aldipress, NRC Handelsblad, Zilverenkruis & Buhrmann Corporate.
Managed internal international relationships, managed and enlarged account team, jointly responsible for reorganization and professionalization. Co-managed sale of the company and resulting merger.

1996 - 1998

Account Manager, Integra Nederland bv (previously xxLINK Internet Services), Amsterdam
Acquisition and management of clients and projects. Among others: VSB Bank 2nd web site, Fortis Corporate, GWK & Akzo Nobel Corporate.
Development of project processes, proposal templates and house style.

1994 - 1996

Internet Specialist & Web Master, Kluwer (previously Samsom Bedrijfsinformatie), Alphen aan de Rijn en Amsterdam
Initiated, developed, designed and maintained the first Adformatie, AdfoCom, Adfo Direct, Assurantie Magazine and Samsom BedrijfsInformatie websites.

1993 Intern, Shell Research, Amsterdam
Development of glossy magazine for better internal research communication. Development and recommendation of Shell Research Amsterdam Intranet.

Education and Training
2000 Solution Selling training
2000 Press Relations training
1990 - 1996

Institute for Media and Information Management, College of

Major: Publishing and Marketing Management. Marketing, business, information and media.

Consultancy & Project Management Concepting and design. Process analysis, functional analysis, business case development, scope management, issue resolution and reaching consensus. Cross Media aspirations.
Development and Software
Fundamentals of RAD and Agile methodologies, DSDM, UML. HTML, Flash, basic hosting architecture, MMBase, Standard CMS knowledge, Windows, Apple, Unix (general), MS Office advanced, additionally among others: Adobe Illustrator & Photoshop, Flash, Visio and Together Control Center.
Languages Dutch and English native languages. German intermediate.

Additional Information

Monthly column in national Direct Marketing periodical, Adfo Direct Magazine, reviewing web sites and concepts of the direct-, mobile- , e- and 'normal' marketing industry.

1993 - 1994 Board member student faculty association College of Amsterdam.
1991 - 1992 Board member fraternity, ASC/AVSV.
References available up on request